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Sistaco

Enhancing Shopify Store for Customized Nail Care Products

Sistaco, a prominent Canadian brand specializing in mineral-based nail powders and accessories, aimed to elevate its online presence and optimize the customer purchasing experience. With a focus on seamless product discovery and integrating educational content, the goal was to create a user-friendly, engaging, and mobile-optimized Shopify store that would boost conversions, increase customer satisfaction, and build brand loyalty in the competitive beauty industry.

  • Fashion
  • Custom Development
  • Discount Logic
  • Product Bundling
  • Responsive Design
  • Shopify +
  • UI/UX Design

Project Challenges

Product Customization

Sistaco needed a dynamic, user-friendly interface for customers to select and personalize nail powder sets and accessories.

Educational Content Delivery

The platform required clear, engaging "How-To" guides and video tutorials for applying and removing nail products, along with creative nail art ideas.

Mobile Optimization

As mobile traffic increased, the site had to be optimized for mobile devices while maintaining a smooth shopping experience.

Conversion Optimization for New Users

With a large number of returning customers, Sistaco needed to convert new users while delivering a personalized experience.

User Engagement

Integrating features like customer reviews and engaging content to increase user interaction with the site and improve trust.

Seamless Integration of Customization Features

The need to provide users with an easy-to-navigate, customizable product selection tool that fit into the existing Shopify structure.

Optimized Content for SEO

Ensuring that the educational content was structured effectively for SEO, improving visibility and driving traffic.

Website Speed and Performance

Optimizing the website’s performance across devices, particularly mobile, while maintaining high-quality visuals and fast load times.

Our Solutions

  • Custom Functionalities Custom Announcement Bar for promotions and updates. Custom Mega Menu for intuitive navigation. Built the Site from Scratch with optimized performance. Dedicated FAQ Page for customer inquiries. Klaviyo Popup Integration to boost email signups. Advanced Filters on Collection Page for improved product discoverability. Spin-and-Win Wheel Integration for interactive engagement. Custom Add-to-Cart Events Script to enhance tracking and conversions.
  • Mobile Optimization Used image compression, lazy loading, and deferred JavaScript to improve load times on mobile. Ensured full responsiveness across all devices.
  • Enhanced Product Pages Implemented color swatches for dynamic variant selection. Ensured selecting a color updates the corresponding product image and applies to recommended products.
  • Performance Optimization Leveraged CDNs, caching, and JavaScript optimization to enhance site speed. Optimized JavaScript execution to reduce page load times.
  • Advanced Search and Filtering Integrated Shopify's Search and Discovery App for an enhanced filtering experience.
  • Checkout and Payment Integration Integrated Klarna for a seamless checkout experience. Enabled Track Order App for improved order tracking.

Our Services

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Our Strategy

Clean, Maintainable Code

Wrote modular, scalable, and easily updatable code.

Performance Optimization

Implemented CDNs and lazy loading to improve speed. Optimized logic in Liquid JS to handle price and market changes.

Dynamic Search and Filters

Utilized Shopify’s Search and Discovery App for better product discovery.

Mobile-First Design

Prioritized mobile optimization for better user engagement.

Interactive Features

Integrated Spin-and-Win Wheel to increase user engagement.

User-Centric Iterations

Regular feedback-based updates to enhance user experience.

SEO Enhancements

Implemented structured data and optimized meta tags for improved search rankings.

Results

Enhanced Customer Experience The ability for customers to easily customize their products created a more personalized shopping experience, fostering higher customer satisfaction.

Improved Conversion Rate Optimized product pages, mobile functionality, and engaging educational content led to a noticeable increase in conversion rates, especially for new customers.

Stronger Community Engagement Integrated customer reviews and social media-driven content helped foster brand loyalty and engagement, establishing Sistaco as a trusted name in the nail care industry.

SEO and Organic Traffic Growth Optimized content for search engines improved visibility, leading to a steady increase in organic traffic and higher rankings for key terms in the beauty and cosmetics industry.

Ongoing Success

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