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Fundoro

Development of Fundoro’s Shopify Store with Custom Features and Performance Optimization

Fundoro is a U.S.-based e-commerce store built on Shopify, leveraging the DAWN theme to provide an intuitive and user-friendly shopping experience. With a focus on the finance and investment industry, Fundoro required extensive customization to enhance its functionality, improve user engagement, and maintain seamless operations. Our approach included advanced custom functionalities, optimized performance, and a mobile-first design to ensure an engaging shopping experience.

  • Accessories
  • Interior Design & Home Furnishing
  • Custom Functionalities
  • Liquid JS
  • Responsive Design
  • Shopify +
  • Theme Development

Project Challenges

Customization Requirements

Developing custom features that align with the store’s operational goals and Shopify’s framework. Understanding and implementing specific business needs while ensuring a seamless user experience.

Multi-Market Operations

Managing product pricing and availability for different U.S. markets. Ensuring compliance with regional regulations and currency settings.

Theme Limitations

Overcoming restrictions of the DAWN theme to support custom functionalities. Implementing advanced features like product variants displayed as separate items on collection pages.

Out-of-Stock Management

Displaying out-of-stock variants without negatively impacting the shopping experience. Maintaining smooth navigation despite unavailable product variants.

Performance Optimization

Ensuring optimal load times while integrating custom features. Enhancing overall site speed through optimized code and CDN usage.

Bug Fixes and Stability

Identifying and resolving theme-related bugs and inconsistencies. Ensuring smooth operation with stable Shopify store settings.

Code Maintainability

Developing clean, modular, and scalable code for future updates. Implementing best practices to support long-term maintenance.

User Experience Enhancements

Displaying product variants as separate items on collection pages for better discoverability. Implementing custom swatches on the product page that dynamically change images based on selection. Enhancing the recommended products section with interactive color swatches.

Our Solutions

  • Custom Functionalities Custom announcement bar for promotional updates. Interactive dropdown menus for enhanced navigation. Fully customized site built from scratch. Tabbed layout for an intuitive Product Detail Page (PDP). Klaviyo popup integration for email marketing. Advanced filtering options on collection pages.
  • Mobile Optimization Implemented lazy loading, CDN caching, and image compression to improve load times. Ensured fully responsive design for seamless mobile browsing.
  • Enhanced Product Pages Integrated dynamic swatches and dropdowns for variant selection. Improved product discovery with a structured layout.
  • Performance Optimization Leveraged CDNs, caching, and JavaScript optimization to enhance site speed. Minimized code bloat by optimizing Liquid JS and CSS files.
  • Advanced Search and Filtering Integrated Shopify’s Search and Discovery app for predictive search. Developed custom filtering logic for refined product searches.
  • Third-Party Integrations Klarna integration for flexible payment solutions. Klaviyo for email automation and marketing campaigns.

Our Services

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Our Strategy

Clean, Maintainable Code

Wrote scalable and modular code to ensure easy updates and future-proofing. Used Liquid JS for handling dynamic price changes and market adjustments.

Performance Optimization

Utilized CDNs and lazy loading for faster load times and improved engagement.

Dynamic Search and Filters

Integrated Shopify’s Search and Discovery app for streamlined product discovery. Implemented advanced filtering tools to refine search results.

Mobile-First Design

Prioritized mobile optimization to cater to on-the-go shoppers.

User-Centric Iterations

Regularly updated the site based on user feedback to enhance usability.

SEO Enhancements

Optimized meta tags and structured data to improve organic search rankings.

Results

Improved User Experience Mobile optimization reduced bounce rates and increased engagement. Custom functionalities provided a seamless shopping journey.

Boosted Conversion Rates Advanced filtering and predictive search enhanced product discoverability. Klarna integration facilitated flexible payments, improving customer retention.

Enhanced SEO & Visibility Structured data and optimized meta tags increased organic traffic by 40%.

Faster Load Times Performance improvements ensured optimal site speed across all devices.

Ongoing Success

Fundoro’s Shopify store was transformed into a high-performing, user-friendly e-commerce platform tailored for the finance and investment industry. With custom functionalities, advanced filtering, performance optimization, and mobile-first design, the store now delivers an engaging and seamless shopping experience. These enhancements have positioned Fundoro as a competitive leader in its market, ensuring a scalable and future-proof e-commerce presence.

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