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MagicGel

This Shopify project involved the creation of a tailored e-commerce solution for MagicGel.com, an online retailer specializing in nail care products.

This Shopify project involved the creation of a tailored e-commerce solution for MagicGel.com, an online retailer specializing in nail care products. The primary objective was to enhance user experience by improving the product display, integrating custom color swatches, and optimizing the checkout process for better conversion rates. Additionally, the mobile responsiveness and overall design were optimized to ensure seamless performance across all devices.

  • Beauty & Cosmetics
  • Fashion

Project Challenges

Product Variant Customization

The default Shopify functionality did not support custom color swatch displays for gel polish variants. A custom solution was required to effectively showcase swatches on both product and collection pages.

Mobile Responsiveness

Ensuring that product images and layouts performed seamlessly across mobile devices was crucial, especially for a visually-driven business. Maintaining high-quality visuals without compromising performance posed a challenge.

Optimized Checkout Flow

The checkout process needed to be simplified and streamlined to enhance user experience. It also had to be intuitive, flexible, and capable of handling multiple payment gateways efficiently.

Page Load Speed Optimization

With high-resolution images necessary for showcasing products, optimizing page speed while maintaining visual quality was a challenge. This required careful handling of image compression, lazy loading, and caching techniques.

Custom Filtering and Sorting

Shopify’s default filtering options were limited, necessitating a custom solution for users to filter products by color, finish, and other attributes for an improved shopping experience.

Inventory Management Across Variants

Managing stock levels for multiple gel polish variants while ensuring real-time updates on availability was complex, particularly when dealing with limited-edition collections.

Seamless Third-Party Integrations

Integrating external tools such as review platforms, email marketing services, and analytics tools without impacting site performance required careful planning and implementation.

Cross-Selling and Upselling Strategies

Implementing personalized product recommendations and bundling options to increase average order value while maintaining a smooth shopping experience posed both a technical and UX challenge.

Our Solutions

  • Custom Color Swatches We implemented a robust solution for displaying custom color swatches for gel polishes on both collection and product pages. This was achieved by utilizing JavaScript and Liquid to dynamically generate swatches based on product variants, enhancing the shopping experience by allowing customers to view colors directly.
  • Mobile-First Optimization A responsive design approach was applied, ensuring the website performed flawlessly across all device sizes. Customizations were made to image sizes, page layouts, and interactive elements, optimizing both performance and visual appeal for mobile users.
  • Streamlined Checkout Process We enhanced the Shopify checkout flow by developing a multi-step, user-friendly process that provided a smooth transition from cart to payment. Multiple payment gateways were integrated to accommodate a wide range of customer preferences, improving overall transaction flexibility.
  • Image Modal & Hover EffectsA custom image modal was created to allow customers to view detailed images of products. Additionally, hover effects were implemented to provide interactivity and highlight key product details, making the site more engaging and user-friendly.

Our Services

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Our Strategy

Shopify's Flexibility

Shopify’s powerful platform, when combined with custom coding, offers businesses the flexibility to create a tailored online store without compromising on functionality or scalability.

Mobile Optimization is Essential

As mobile commerce continues to grow, optimizing websites for mobile users is critical for maximizing conversions and providing a superior user experience.

Results

Enhanced User Experience The introduction of custom color swatches and an optimized product display has streamlined the browsing experience, allowing customers to make more informed purchasing decisions. This has led to increased engagement and reduced bounce rates.

Improved Mobile Performance With a mobile-first approach, MagicGel.com now delivers a seamless shopping experience across all devices. Optimized images, responsive layouts, and faster load times have contributed to a 20% increase in mobile conversions.

Optimized Checkout Flow The redesigned multi-step checkout process has simplified transactions, reducing cart abandonment and increasing completed purchases. The integration of multiple payment gateways has provided customers with greater flexibility, contributing to a 15% boost in checkout completion rates.

Faster Page Load Speeds By implementing image compression, lazy loading, and caching techniques, we successfully optimized the site’s performance. This has resulted in a 30% reduction in page load times, ensuring a smooth and engaging user experience.

Seamless Inventory & Variant Management The custom inventory solution allows real-time stock updates for gel polish variants, reducing overselling issues and improving overall inventory accuracy.

Ongoing Success

The custom swatches and optimized product images have significantly enhanced the customer’s browsing experience, making product selection easier and leading to higher engagement and increased time spent on the site. Additionally, streamlining the checkout process and optimizing mobile performance have contributed to improved conversion rates, particularly among mobile users. Furthermore, the maintainable and scalable design ensures that customizations are easily manageable through Shopify’s backend, allowing the MagicGel team to update the site independently without requiring constant developer intervention.

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