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BIRDMAN

Development of Birdman’s Shopify Store with Custom Functionalities and Optimized Performance

Birdman is a well-established e-commerce store specializing in sports and motorsports products. Built on the Shopify SaaS platform, Birdman has been serving customers in the United States for over five years. Using the DAWN theme, Birdman offers an intuitive, feature-rich shopping experience with advanced functionalities, customizations, and an optimized performance tailored to the unique needs of the sports and motorsports industry.

  • Health & Wellness
  • Custom Functionalities
  • Multi-Market Operations
  • Performance Optimization
  • Shopify +
  • Theme Customization

Project Challenges

Customization Requirements

Tailoring the website’s design and features to meet the client’s specific business needs while maintaining a seamless user experience.

Multi-Market Operations

Managing product availability, pricing, and market-specific regulations across the United States, ensuring a smooth shopping experience for customers.

Theme Limitations

Overcoming the inherent limitations of the DAWN theme to accommodate custom features like product variants, swatches, and a custom search bar.

Out-of-Stock Management

Effectively displaying out-of-stock variants without negatively impacting the user experience, ensuring seamless navigation and a user-friendly interface.

Performance Optimization

Maintaining optimal speed and performance while implementing custom features, ensuring fast load times and smooth functionality across devices.

Bug Fixes and Stability

Identifying and resolving issues related to theme customization and store settings, ensuring the site runs smoothly and without interruptions.

Code Maintainability

Developing a clean, maintainable codebase that allows for easy updates and future modifications as the store grows.

User Experience

Enhancing the user experience with complex features, including custom product variants, swatches, and image selection based on color choices, all integrated into the site using custom code and JavaScript.

Our Solutions

  • Custom Functionalities We closely collaborated with Birdman to implement various custom features that align with their business needs. Using Vanilla JavaScript and Liquid JS, we developed a Custom Announcement Bar. Product recommendations on the Product Detail Page (PDP). Product Variant functionality displayed as separate products on the collection page. Discount Price functionality on the PDP. Accordions on the PDP for a cleaner layout. Klaviyo app integration for email marketing. Yotpo Reviews app integration for customer reviews
  • Mobile Optimization We ensured that the store was mobile-friendly, using strategies like lazy loading and deferred JavaScript to improve mobile load times and responsiveness.
  • Enhanced Product Pages We customized product pages by adding swatches and dropdowns for variant selection, showing corresponding images based on the color or variant chosen, and integrating recommended products.
  • Advanced Search Functionality A custom search bar was added to the header, allowing for predictive search results and making it easier for customers to discover products quickly.
  • Performance Optimization We optimized the site’s performance by using CDNs, implementing caching, and optimizing JavaScript, ensuring faster load times and a smoother user experience.
  • Integrated Apps We integrated several key apps to enhance the store’s functionality, including Klaviyo for email marketing automation. Yotpo Reviews for product reviews. Search and Discovery app for advanced product search and filtering. Paypal for payment integration. Wizybot Chat App for live customer support.

Our Services

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Our Strategy

Performance

CDNs and lazy loading were implemented to optimize page load speeds, improving the user experience and engagement.

Liquid JS

We utilized Liquid JS to handle dynamic logic for price changes and market-specific adjustments, ensuring a smooth shopping experience for all customers.

Custom Functionalities

Advanced custom functionalities like the product variant display, custom swatches, and discount prices were created to match Birdman’s business requirements.

App Integration

We integrated various apps, including Klaviyo for marketing automation and Yotpo Reviews for social proof and customer engagement.

Clean Code

We wrote modular and scalable code for better maintainability and to ensure easy future updates.

Results

Improved User Experience Customizations tailored to the client’s business needs enhanced product discoverability and improved the overall shopping experience.

Boosted Conversion Rates Features like custom product variants, recommended products, and discount price functionality led to improved conversions and customer satisfaction.

Optimized SEO With app integrations and SEO improvements, Birdman’s visibility increased, leading to a noticeable growth in organic traffic.

Enhanced Performance Using performance-enhancing techniques like lazy loading and CDN, we ensured fast load times, especially for mobile users, increasing engagement.

Ongoing Success

The Birdman Shopify store successfully blends custom functionalities, advanced search tools, and performance optimizations to create a robust e-commerce platform for the sports and motorsports industry. With custom product displays, mobile-first design, and app integrations, the store offers a seamless shopping experience that meets both business and user needs. These customizations have positioned Birdman for continued growth in the competitive sports e-commerce market in the United States.

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