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FEET iD

Development of FEET iD’s Shopify Store with Custom Functionalities and Enhanced Performance

FEET iD is an established e-commerce store in the footwear industry, catering to customers in the United States. Built on the Shopify SaaS platform using the Prestige theme, FEET iD has been delivering exceptional products for over 5 years. The store focuses on providing an engaging and seamless shopping experience with advanced customizations, including product variant display, custom swatches, and real-time stock updates, all optimized for performance and user satisfaction.

  • Accessories
  • Footwear
  • Custom Functionalities
  • Mobile Optimization
  • Performance Optimization
  • Shopify +
  • Theme Customization

Project Challenges

Customization Requirements

Implementing specific business needs through custom functionalities posed a challenge. Custom features had to be tailored to align with FEET iD’s user experience vision while maintaining overall store integrity.

Multi-Market Operations

Managing pricing and product availability across the U.S. and other markets, ensuring compliance with local currencies and market-specific regulations, was complex and required precise handling.

Theme Limitations

The inherent restrictions of the Prestige theme demanded significant custom development to meet the business's advanced needs, particularly for functionality like color-based image swaps and product variants.

Out-of-Stock Management

Efficiently handling out-of-stock variants while providing a smooth user interface required a seamless system that maintained visibility and minimized friction for users.

Performance Optimization

Custom functionalities had to be balanced with website performance. Slow page load times could disrupt the user experience and impact conversions, making performance optimization a critical focus.

Bug Fixes and Stability

Resolving various bugs related to theme development and store settings was essential to ensure smooth, uninterrupted store operations.

Code Maintainability

Creating clean and maintainable code, ensuring ease of future updates and functionality expansions, was a challenge given the scope of customizations.

User Experience Enhancements

The key challenge involved building complex features like product variants displayed as separate products on the collection page, color-specific image changes, and custom swatches—requiring custom JavaScript and Liquid JS to maintain smooth and interactive functionalities.

Our Solutions

  • Custom Functionalities Custom header and sticky add-to-cart functionality for the Product Detail Page (PDP). Integrated Instafeed to enhance social media visibility. Integrated Klaviyo for targeted email campaigns and discount pricing functionality on the PDP page. Custom swatches and dynamic image updates for product variants, enhancing user interactivity. Accordion sections for a cleaner product page design and enhanced usability.
  • Mobile Optimization We optimized the store for mobile devices using CSS and JavaScript techniques like lazy loading, image compression, and CDN usage, ensuring fast loading times and a seamless shopping experience across all devices.
  • Integrated Third-Party Apps Integrated key third-party applications like Reputon Reviews and Paypal, enhancing trust, payment flexibility, and user engagement.
  • Performance Optimization Using CDN services, JavaScript optimization, and deferred loading strategies, we ensured fast load times and reduced bounce rates, maintaining a smooth browsing experience.
  • Advanced Search and Discovery We integrated a powerful custom search bar in the header and the Search and Discovery app, improving product findability and allowing users to filter based on specific attributes.
  • Subscription Integration Integrated Klarna and subscription models to promote repeat purchases and foster customer loyalty.

Our Services

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Our Strategy

Clean Code Practices

Implemented modular, maintainable code to ensure future scalability and ease of future updates, using Vanilla JavaScript, Liquid JS, and optimized logic for responsive design.

Performance Enhancements

Leveraged CDN for faster content delivery and integrated caching mechanisms to enhance website performance across devices.

Advanced User Experience

Ensured smooth product selection processes by implementing dynamic image changes using custom JavaScript for color variants and linked products.

Mobile-First Design

Prioritized mobile optimization to meet the demands of users on-the-go, ensuring a responsive and engaging user experience across all devices.

Continuous Optimization

Focused on ongoing updates based on user feedback and analytics, ensuring the website evolves to meet customer needs and expectations.

Results

Improved User Experience Custom design and enhanced functionalities provided a smoother, more engaging shopping journey, especially with custom variants and interactive product features.

Increased Conversion Rates The implementation of a sticky add-to-cart feature, product variants with dynamic images, and advanced search helped reduce friction and improved product discoverability, leading to higher conversions.

Boosted Customer Engagement Integration with Reputon Reviews and dynamic social media visibility through Instafeed contributed to building trust and increasing user interaction with the brand.

Enhanced SEO and Visibility Structured data, SEO-focused meta tags, and performance improvements led to increased visibility and a 30% increase in organic traffic from search engines.

Optimized Performance Fast load times, responsive design, and optimized code ensured a seamless experience, reducing bounce rates and increasing time spent on the site.

Ongoing Success

FEET iD’s Shopify store successfully merges custom functionalities, mobile-first design, and performance optimizations, creating a seamless and engaging e-commerce experience. The advanced features, such as custom swatches, product variants, and advanced search, have positioned the store as a leading player in the footwear industry. With a focus on clean code, high performance, and continuous optimization, FEET iD’s online presence is primed for sustained growth and customer satisfaction.

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