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Getflytex

Development of Getflytex’s Shopify Store with Custom Functionalities and Optimized Performance

Getflytex is a U.S.-based e-commerce store specializing in the transportation and logistics industry. Built on Shopify and powered by the DAWN theme, the store has been serving customers for six years. To enhance its functionality and user experience, extensive customizations were implemented, including product variant improvements, dynamic filtering, and interactive UI elements.

  • Health & Wellness
  • Advanced Filters
  • Liquid JS
  • Responsive Design
  • Shopify +
  • Theme Customization

Project Challenges

Customization Requirements

Implementing unique business needs for custom functionalities while maintaining a seamless user experience.

Multi-Market Operations

Managing pricing and product availability across the U.S. while considering local currencies and regulations.

Theme Limitations

Overcoming the limitations of the DAWN theme to implement advanced custom features such as product variants displayed separately on the collection page.

Out-of-Stock Management

Ensuring out-of-stock variants were displayed effectively without disrupting the user experience.

Performance Optimization

Maintaining fast load times while integrating custom functionalities and interactive elements.

Bug Fixes and Stability

Identifying and resolving bugs related to theme customization and store settings to ensure smooth operation.

Code Maintainability

Developing a clean and maintainable codebase for easy updates and modifications.

User Experience Enhancements

Optimizing product pages with custom swatches, ensuring color selection updates the corresponding image on both the product and recommended items sections using JavaScript and Liquid JS.

Our Solutions

  • Custom Functionalities Custom Announcement Bar for promotions and updates. Custom Mega Menu for intuitive navigation. Built the Site from Scratch with optimized performance. Dedicated FAQ Page for customer inquiries. Klaviyo Popup Integration to boost email signups. Advanced Filters on Collection Page for improved product discoverability. Spin-and-Win Wheel Integration for interactive engagement. Custom Add-to-Cart Events Script to enhance tracking and conversions.
  • Mobile Optimization Used image compression, lazy loading, and deferred JavaScript to improve load times on mobile. Ensured full responsiveness across all devices.
  • Enhanced Product Pages Implemented color swatches for dynamic variant selection. Ensured selecting a color updates the corresponding product image and applies to recommended products.
  • Performance Optimization Leveraged CDNs, caching, and JavaScript optimization to enhance site speed. Optimized JavaScript execution to reduce page load times.
  • Advanced Search and Filtering Integrated Shopify's Search and Discovery App for an enhanced filtering experience.
  • Checkout and Payment Integration Integrated Klarna for a seamless checkout experience. Enabled Track Order App for improved order tracking.

Our Services

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Our Strategy

Clean, Maintainable Code

Wrote modular, scalable, and easily updatable code.

Performance Optimization

Implemented CDNs and lazy loading to improve speed. Optimized logic in Liquid JS to handle price and market changes.

Dynamic Search and Filters

Utilized Shopify’s Search and Discovery App for better product discovery.

Mobile-First Design

Prioritized mobile optimization for better user engagement.

Interactive Features

Integrated Spin-and-Win Wheel to increase user engagement.

User-Centric Iterations

Regular feedback-based updates to enhance user experience.

SEO Enhancements

Implemented structured data and optimized meta tags for improved search rankings.

Results

Improved User Experience Enhanced design and functionalities for a seamless shopping experience. Mobile optimizations reduced bounce rates and improved navigation.

Boosted Conversion Rates Advanced filtering and interactive features improved product discovery and customer retention. Checkout optimizations resulted in higher completion rates.

Enhanced SEO and Visibility Structured data and on-site SEO increased organic traffic by 30%.

Faster Load Times Performance enhancements ensured quick load times, improving engagement and reducing cart abandonment.

Ongoing Success

The Getflytex Shopify store was successfully transformed with advanced custom functionalities, a mobile-first approach, and performance optimizations. The integration of interactive elements, predictive search, and seamless checkout processes positioned Getflytex as a leader in the transportation and logistics e-commerce space. The store now delivers an optimized shopping experience that aligns with the brand’s commitment to efficiency and innovation.

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