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HIDDEN GEM RESTORATION

Development of Hidden Gem Restoration Shopify Store with Custom Functionalities and Performance Optimization

Hidden Gem Restoration is an e-commerce store built on the Shopify SaaS platform. Currently live and using the Impulse theme, the store has been serving customers in the United States for the past six years. The objective of this project was to enhance user experience, improve website performance, and integrate essential custom functionalities to support the brand’s restoration services and eCommerce offerings.

  • Accessories
  • Interior Design & Home Furnishing
  • Custom Features
  • Impulse Theme
  • Multi-Market Integration
  • Shopify +
  • UI/UX Enhancements

Project Challenges

Customization Requirements

Implementing business-specific custom functionalities while ensuring a seamless user experience.

Multi-Market Operations

Managing pricing and product availability while ensuring compliance with currency adjustments and market regulations.

Theme Limitations

Overcoming Impulse theme constraints to introduce advanced UI/UX features tailored to restoration services.

Out-of-Stock Management

Displaying out-of-stock products intuitively while improving user experience and encouraging alternative product selections.

Performance Optimization

Ensuring the website is fast and responsive while integrating advanced product filtering and interactive elements.

Bug Fixes & Stability

Resolving theme-related bugs and ensuring seamless checkout, navigation, and product display.

Code Maintainability

Structuring the codebase for scalability, allowing for future updates and modifications with minimal effort.

User Experience Enhancements

Displaying product variants as separate products on collection pages. Implementing custom swatches on product pages for better visual selection.

Our Solutions

  • Custom Functionalities for Improved User Experience: Developed custom product variants that display as separate products on the collection page. Created custom swatches for the PDP page and ensured that selecting a color updates the corresponding product image dynamically.
  • Performance & Speed Optimization: Compressed images using WebP format and enabled lazy loading for optimized rendering. Minified JavaScript and CSS to reduce page load times and improve rendering speed. Deferred non-critical JavaScript execution to enhance performance.
  • Enhancing Product Discovery & Custom Navigation: Integrated advanced search and filtering for seamless product discovery. Added filters on collection pages to help users find products based on availability, category, and price.
  • Order & Stock Management: Developed out-of-stock product visibility while encouraging alternative selections.
  • App Integrations for Enhanced Features: Integrated Search and Discovery app for improved product filtering and navigation.

Our Services

View All Services

Our Strategy

Optimized Code for Scalability

Developed a structured and maintainable codebase for future updates and scalability.

Faster Site Performance Using CDN & Lazy Loading

Implemented Shopify’s CDN for faster page loads. Optimized image loading and minimized render-blocking scripts.

Enhanced Product Discovery & Navigation

Designed an intuitive mega menu and custom product filtering to improve shopping experience.

Trust & Conversion Boosting Features

Integrated ShopPay for seamless checkout. Enabled Klaviyo email automation to enhance customer engagement.

Results

Faster Page Load Speeds Optimized images and scripts improved website speed, reducing bounce rates.

Higher Conversion Rates Custom product pages, consultation booking, and optimized navigation led to a higher purchase rate.

Improved Customer Engagement The Klaviyo integration and mega menu increased user interaction and repeat visits.

Seamless Mobile Shopping Experience Optimized the site for smartphones and tablets, ensuring an enhanced mobile shopping experience.

Ongoing Success

The Hidden Gem Restoration Shopify project successfully transformed the store into a fast, user-friendly, and conversion-optimized platform. By integrating custom functionalities, improving site performance, and optimizing the checkout process, we created a seamless experience for customers looking for restoration products and services.

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